The Smart Sups CASE FILE  /  No. SS-001
RE:
The Proprietary Blend.
Investigation board
THE CRIME

For years the supplement industry has hidden behind two words: proprietary blend.

It lets a brand load up the cheap stuff, sprinkle a trace of the ingredient you actually came for, and legally disclose none of the split. Motive: margin. Victim: you. Here is the evidence.

EXHIBIT A  /  THE COVER-UP REDACTED
Proprietary Performance Blend  5,000mg
Caffeine   ????  mg
Citrulline   ????  mg
Beta Alanine   ????  mg
Nootropic complex   ????  mg
Doses concealed. You have no idea how much of anything you are getting.
|   CROSS-REFERENCED AGAINST   |
EXHIBIT B  /  ON THE RECORD DISCLOSED
Caffeine Anhydrous  200mg
L-Citrulline DL-Malate  3,000mg
Beta-Alanine  1,500mg
Alpha-GPC 50%  200mg
Lion's Mane Extract  250mg
Huperzine A  230µg
Plus ten more. All sixteen ingredients, every milligram, printed on the tub. (Exhibit: Unhinge. Ripple files identically.)
THE VERDICT
No blends. No hiding. Clinical doses or it does not go in.
Filed under: how it should have always been.
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