# Ripple StreetInterview · primary text + headlines · 2026-06-10

> Copywriting stack (Schwartz solution-aware · Wiebe VOC · Halbert A-pile · Sugarman first-line ·
> Settle voice · Cialdini social-proof/authority). Brand-bound: ripple (smartsups). Australian.
> Claims traced to source-of-truth (13 actives, no added sugar, 227mg sodium elemental, 1,200mg
> glutamine, Senactiv, one scoop / 700ml, made in Brisbane, 60-day returns). R-02 zero dashes ·
> R-09 abuse-resistant guarantee · R-10 zero urgency. Headlines are the 27-char Meta headline field.

## MuayThai

PRIMARY TEXT:
Every fighter says the same thing after a hard session. "I'm fine." Then they take the stairs sideways for three days.

Sore shins are the sport. You can't train those away. But the dead legs, the wrecked recovery, the day two that wrecks your week? That's just everything you sweated out and never put back.

Ripple goes back in after training. 227mg of sodium for what you lost, 1,200mg of glutamine and a full amino stack for what rebuilds you, Senactiv for cellular recovery. 13 actives, no added sugar. One scoop in 700ml of water.

Made in Brisbane. 60-day return if it does nothing for you, order number is all we need.

Day two never lies.

HEADLINE: Recovery is the sport too

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## BJJ

PRIMARY TEXT:
"Check your ego at the door and prepare to be sore." Every gym says it. Nobody tells you what to do about the soreness.

You're not going to roll less. So you recover better. Most blokes either do nothing, or chug a servo sports drink that's basically sugar water with good marketing.

Ripple is the other option. Aminos and 1,200mg of glutamine for the rebuild, 227mg of sodium for what the mats took out of you, Senactiv for cellular recovery, a bit of nootropic for focus. 13 actives, no added sugar. One scoop, 700ml of water, done.

Made in Brisbane. Honest 60-day return, just your order number.

Day two never lies.

HEADLINE: Roll today. Walk tomorrow.

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## Runner

PRIMARY TEXT:
Be honest. You finish the long run, you tell everyone you're fine, and then Monday you're holding the handrail like it owes you money.

Sore the next day. Maybe the next three. Calves like a permanent condition. The foam roller helps a bit. Putting back what the run actually takes out of you helps a lot more.

Ripple replaces it. 227mg of sodium you sweat out every km, a full amino stack and 1,200mg of glutamine for the legs, Senactiv for cellular recovery. 13 actives, no added sugar. One scoop in 700ml after the long ones.

And it's made right here in Brisbane. 60-day return if your legs disagree, order number is all we ask.

Day two never lies.

HEADLINE: For legs that hate Mondays