{
  "source": "meta-ads-hadley MCP · read-only · ads_get_ad_entities (account level)",
  "account": { "id": "304329805", "name": "Becca Hadley", "business": "Hadley Designs", "currency": "USD" },
  "asOf": "2026-06-13",
  "windows": {
    "d7": {
      "label": "7d (Jun 6-12)",
      "spend": "$33.9K",
      "spendExact": "$33,949.24",
      "roas": "1.57",
      "purchases": "798",
      "cpa": "$42.54",
      "ctr": "2.42%",
      "cpm": "$27.25",
      "frequency": "1.85"
    },
    "d30": {
      "label": "30d (May 14-Jun 12)",
      "spend": "$154.6K",
      "spendExact": "$154,566.49",
      "roas": "1.65",
      "purchases": "3,743",
      "cpa": "$41.29",
      "ctr": "2.49%",
      "cpm": "$27.58",
      "frequency": "2.86"
    }
  },
  "runRate": "~$34-36K/wk",
  "trueRoasImplied": { "d7": "1.12", "d30": "1.18", "method": "live Meta ÷1.40 attribution correction", "status": "inference, not measured · pending Shopify referrer wiring" },
  "decodeBaseline": { "roas": "1.92", "note": "400-ad Foreplay decode estimate, superseded by live" }
}